IndiGo Shuns off Stereotypes on Women's Day

NewsPatrolling.com : This International’s Women’s Day, while there has been a lot of buzz around special discounts around female power, IndiGo is yet again breaking stereotypes by initiating a conversation on gender equality and the need to start celebrating equality every day.

With this thought IndiGo rolled out the #MarchOn to drive the conversation of breaking the chains of orthodox thinking by publishing creatives while announcing special vouchers and discounts. And apart from the social media, IndiGo has touched people traditionally as well. In Mr. Aditya Ghosh’s own words, “IndiGo takes pride in having a diverse workforce with an amazing 43% of the workforce constituting females. Having said that, We celebrate pilots. Not "women pilots." We'll applaud managers. Not "lady managers." We'll salute the accomplishments of engineers. Not "women engineers." We will celebrate leaders. Mentors. Ability. Talent. Ambition. And we'll do it on March 8. June 14. November 24. And every day.”