The innovative partnership will enable train travelers get live and
unique train information on the social messaging app, while on the go
New Delhi September, 2015: RailYatri.in, India’s leading multi-modal train
travel information provider, collaborated with WeChat, one of the leading
social communications apps in the country to provide quick train information to
travellers on the go. Users can access the Official Account of RailYatri, powered
by unique crowd-sourced and curated information for train travellers, on
WeChat. In this endeavour to serve train travellers better and in time, train
information will be provided by RailYatri on the WeChat app.
There is always a dearth of
information regarding train travel in India, causing passengers to make
uninformed decisions that hamper their experiences. Being the most dependable
and popular train app in India, RailYatri wants to address the needs of a train
traveller wherever and whenever needed, with its treasure trove of information
and insights. Therefore, to associate with WeChat, one of the most popular
messaging apps, is a brilliant step ahead to help passengers with necessary
information at a glance.
Today’s smartphone users
seek instant information on the go and they can have that by accessing
RailYatri through WeChat. “In our
endeavour to reach out to every train traveller, this is our next step. We
needed a platform that will help us resolve travellers’ queries, problems and
provide viable advises in real time. WeChat would help us connect with a larger
audience in lesser time,” says Manish
Rathi, CEO and co-founder, RailYatri.in.
WeChat, with the array of
helpful features can help RailYatri resolve travellers’ problems faster and
help them make informed decisions.
Nilay Arora, Country Head and Vice President,
Marketing and Business Development, WeChat Indiasays, “We have always strived
towards bringing the most engaging and useful experiences to our users. This
collaboration with RailYatri is another step towards this direction where we
aim to connect our users with useful information and utility services. We are
hopeful that our users will derive maximum value from this collaboration.”
This collaboration will
help train passengers get timely information to make better travel decisions.
It will also help RailYatri reach out to a larger pool of users faster and on
the go.
About RailYatri.in:
The brainchild of seasoned experts from IITs and IIM –
KapilRaizada, SachinSaxena; and Manish Rathi with over 20 years of engineering
experience – RailYatri is changing the ecosystem of train travel in India. The leading unique train travel content creator
provides the most comprehensive information on trains, passenger
amenities, food, time tables, platform information, speed of the train,
personalized alerts on service disruption, new/special train announcements and
much more via the mobile apps, mobile web and SMS.
Media Contact:ankita.sethi@railyatri.in
About WeChat:
WeChat envisions
and innovates new ways for people to connect, communicate and share. A mobile
social communication app designed for smartphone users, WeChat is one of the
world's fastest growing social apps with hundreds of millions of users
internationally. WeChat empowers users in fun and dynamic ways, by bringing
together messaging, social communication and games in one seamless, interactive
experience, with comprehensive privacy and security settings that can be
tailored as needed. WeChat provides a central point of control for users to
share voice, photos, videos, and text messages across their entire social
eco-system. Through Official Accounts, WeChat allows brands to deliver rich and
high-touch appealing content experiences to engage with and grow their
communities. WeChat is available free to download on Android, BlackBerry, iOS,
Symbian and Windows operating system.
Learn more about WeChat and download the app at www.wechat.com
Check out WeChat India Facebook Page: https://www.facebook.com/wechatindia
Dive into the world of WeChat through Chatterbox, WeChat’s blog: http://blog.wechat.com
Watch cool videos on WeChat’s official YouTube channel: www.youtube.com/WeChatIndia
Check out WeChat India Facebook Page: https://www.facebook.com/wechatindia
Dive into the world of WeChat through Chatterbox, WeChat’s blog: http://blog.wechat.com
Watch cool videos on WeChat’s official YouTube channel: www.youtube.com/WeChatIndia
Media Contact: vasundhara.bharadwaj@10cindia.com | richa.mehta@bm.com

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